First Drinks Brands added Zubrowka vodka to its portfolio at the start of 2012. Zubrowka, is unlike other vodkas, so we didn’t want the relaunched look and feel to look like other vodkas either.
Kristjana S Williams was commissioned to capture the uniqueness of the product and bring Zubrowka’s 600 year history to life. The illustration style was applied across all brand communications and channels; as sets for our immersive theatre company; as on-trade items; on digital channels, including web, Facebook and Twitter; and on identity collateral like letterheads and brand communications.
As lead creative designer I worked with the illustrator to produce our brand look and feel as well as producing all initial launch materials across all platforms.
Designed at Purple Creative
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