AnthonyCSmith

Filmed from the point of view of a visitor to the distillery in Scotland, the Glenfiddich Distillery Experience aims to enable ambassadors to take guests on a very personal tasting tour. Purple was tasked with creating a memorable, educational and engaging experience.

The experience allows Glenfiddich’s ambassadors to take guests on a personal tasting tour of the distillery. The tour is built in a way that people experiencing it don’t notice the vast amount of technology and design that went in to it. This approach allow the viewers focus to be on the storytelling, history and the experience of being taken on a journey.

“The Glenfiddich Distillery Experience is the next best thing to putting our guests on a plane and flying them to Scotland.”
Coralie Vial, Glenfiddich brand manager

Designed at Purple Creative
Launch photo’s CC: @philjoyce @themrwyatt

Glenfiddich required beauty images to promote their new range whisky ‘Malt Master’s Edition’. Malt Master Brian Kinsman chose for his first whisky of this category, a marriage of two different aged whiskies, double matured in two different casks and finished in sherry casks for its final years of maturation – resulting in an outstandingly complex whisky.

Embodying the story of the whiskies creation, a concept of the whisky being bottled on location in Brians’ warehouse was created. Produced to a tight budget in retouch only, the final image beautified the creation of this whisky as well as promoting the aesthetic of the whisky packaging. Additional beauty shots were created focusing on the packaging and bottle aesthetic.

Designed at Purple Creative