Sauza approached us to establish a mother brand for its tequila based products. I created a brand identity and look and feel for the new mother brand ‘Casa Sauza’ (the house of sauza).
Following the creation of Casa Sauza, I developed guidelines to enable the brand to be used consistently, but used in two very different ways.
A mother brand look and feel was developed that encompassed the Casa Sauza USP. Sub-brands used this look and feel in a subtle way to maintain the mother brand equity but also allowing space for their own individual brand identity.
Designed at Purple Creative
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