With the worlds focus on London during this historic year, Glenfiddich wanted to produce a global travel retail exclusive that would capture and captivate a new audience.
Aimed at both the avid whisky connoisseur as well as for the gift market, this exclusive product was designed to fit within a very crowded market, during a year where everything ’2012’ needed to vie for attention.
Through emphasising the age claim of the product in this design, I created a clean and clear packaging solution.
Designed at Purple Creative
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