Atkins is a multinational engineering, design, planning, project management and consulting services company. Their strapline ‘Plan Design Enable’ encompasses the breadth of work they tackle.
Atkins had a very distinct graphic legacy which had stagnated over time leading to inappropriate use of assets. This created an inconsistent brand image. I was tasked with consolidating existing graphic assets, to produce a manageable system that could be consistently applied over all communications.
A kaleidoscope of shapes were created to form the basis of all graphic treatments. This approach made application simple and easy to create a consistent look across all touch points. Guidelines were created and rolled out globally.
www.atkinsglobal.co.uk
Designed at Saatchi & Saatchi Design
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