AnthonyCSmith

Glenfiddich required beauty images to promote their new range whisky ‘Malt Master’s Edition’. Malt Master Brian Kinsman chose for his first whisky of this category, a marriage of two different aged whiskies, double matured in two different casks and finished in sherry casks for its final years of maturation – resulting in an outstandingly complex whisky.

Embodying the story of the whiskies creation, a concept of the whisky being bottled on location in Brians’ warehouse was created. Produced to a tight budget in retouch only, the final image beautified the creation of this whisky as well as promoting the aesthetic of the whisky packaging. Additional beauty shots were created focusing on the packaging and bottle aesthetic.

Designed at Purple Creative

As part of the launch of numerous new products for Glenfiddich, a created a signature beauty image for this innovative single malt. This 15 Year Old Distillery Edition needed to fit as part of the set of new product images however retain its own individuality.

Created to a tight budget and in retouch, the bottle was placed in our ‘virtual’ distillery. Taking reference from the packaging we retouched the beauty shot to loosely feel as thought it was in a real environment, reflecting buildings in to the glass bottle as well as adjusting lighting through the bottle.

Beauty shots were created focusing on the packaging and bottle aesthetic.

Designed at Purple Creative