AnthonyCSmith

Following on from the success of Age of Discovery / Madeira cask, the second in the range of Age of Discovery whiskies was released – Age of Discovery / Bourbon cask. Matured in American Oak casks which were previously used to mellow bourbon whisky. The design of this second release lends its approach to the journey made shipping American bourbon casks down the rivers of American and across the sea to Scotland.

Having gone through a journey in creating the aesthetic for the first release of ‘Age of Discover’ it was decided that all design elements would be created in post production, which has led to a controlled consistency with the look and feel of the Medeira Cask beauty shots.

Beauty shots of the bottle and packaging were also created to form part of the Glenfiddich Media suite of assets.

Designed at Purple Creative

As innovative distillers, Glenfiddich sought to carry on the tradition of exploration and innovation. This resulted in this rich and complex 19 Year old whisky, matured in oak casks which were previously used to age fine Madeira wine. Inspired by explorers of old, whose discoveries and innovations changed the way we saw things forever, so did Glenfiddich in using the Madeira cask to add deep earthy aromas to this innovative whisky.

Inspired by this story and the resulting packaging, a look and feel was developed which could run as part of a future series of products. The beauty image used wooden cut out artifacts to tell a story that would intrigue and differentiate from similar products on the market.

In addition beauty shots of the bottle and packaging were created to form part of the Glenfiddich Media suite of assets.

Designed at Purple Creative