AnthonyCSmith

At Saatchi & Saatchi Design I worked as part of a small team to create a new visual language to promote and differentiate T-Mobile products from their competitors.

I developed the ‘cut-out’ concept placing the product in a real environment. This was a development of the T-Mobile Square.

The example here shows how our visual language works when used to sell the portable music player capabilities of T-Mobile products.

This brand vision was subsequently incorporated in to the T-Mobile Sing Along campaign which took place in Trafalgar Square, London.

Cut out / T-Mobile Pink
Cut out / T-Mobile HSP
Designed at Saatchi & Saatchi Design

‘As the story goes Boss Monkey (Golden City’s Crime Boss) is due to retire – your job is to complete the challenges and work your way
up the Monkey ranks to take control of the three crime families by being crowned Capo of all Capi.’

Monkey Shoulder’s immersive game challenged to engage online and offline audiences to join three monkey mobsters in their quest to win tickets to the Mobsters Ball.

In conjunction with coders I designed microsites for the three crime families, along side an online newspaper and Facebook account. This gave structure to the game as it unfolded.

Designed at Purple Creative