AnthonyCSmith

First Drinks Brands added Zubrowka vodka to its portfolio at the start of 2012. Zubrowka, is unlike other vodkas, so we didn’t want the relaunched look and feel to look like other vodkas either.

Kristjana S Williams was commissioned to capture the uniqueness of the product and bring Zubrowka’s 600 year history to life. The illustration style was applied across all brand communications and channels; as sets for our immersive theatre company; as on-trade items; on digital channels, including web, Facebook and Twitter; and on identity collateral like letterheads and brand communications.

As lead creative designer I worked with the illustrator to produce our brand look and feel as well as producing all initial launch materials across all platforms.

Designed at Purple Creative

With the worlds focus on London during this historic year, Glenfiddich wanted to produce a global travel retail exclusive that would capture and captivate a new audience.

Aimed at both the avid whisky connoisseur as well as for the gift market, this exclusive product was designed to fit within a very crowded market, during a year where everything ’2012’ needed to vie for attention.

Through emphasising the age claim of the product in this design, I created a clean and clear packaging solution.

Designed at Purple Creative