AnthonyCSmith

Sightsavers is a large international charity that works to combat blindness in developing countries. It is based in the United Kingdom, with branches in Italy, Republic of Ireland, the United Arab Emirates and the USA.

Sightsavers operates around the world to restore the sight of blind people, to provide medical care for the prevention of blindness, and to promote equal opportunities for disabled people.

Following an extensive re-brand, I developed and created guidelines to enable the brand to be used consistently across all touch points.

www.sightsavers.org
Designed at Saatchi & Saatchi Design

Redbridge Cycling Centre is a unique facility in South East England which will host national and international events as well as providing a brilliant facility for local residents. Opened by the Mayor of London Boris Johnson the new Redbridge Cycling Centre was billed as the ‘first Olympic legacy venue for 2012 cycling hopefuls.

Working closely with my creative director we devised a new logo and typeface to enhance the visibility of the cycling centre. An organic logo was created that expressed the speed and excitement of the sport it represents, this was then translated in to the logotype.

Cycle centre ‘first 2012 legacy’
Designed at R&D&Co