AnthonyCSmith

Sauza approached us to establish a mother brand for its tequila based products. I created a brand identity and look and feel for the new mother brand ‘Casa Sauza’ (the house of sauza).

Following the creation of Casa Sauza, I developed guidelines to enable the brand to be used consistently, but used in two very different ways.

A mother brand look and feel was developed that encompassed the Casa Sauza USP. Sub-brands used this look and feel in a subtle way to maintain the mother brand equity but also allowing space for their own individual brand identity.

Designed at Purple Creative

Sightsavers is a large international charity that works to combat blindness in developing countries. It is based in the United Kingdom, with branches in Italy, Republic of Ireland, the United Arab Emirates and the USA.

Sightsavers operates around the world to restore the sight of blind people, to provide medical care for the prevention of blindness, and to promote equal opportunities for disabled people.

Following an extensive re-brand, I developed and created guidelines to enable the brand to be used consistently across all touch points.

www.sightsavers.org
Designed at Saatchi & Saatchi Design