AnthonyCSmith

Atkins is a multinational engineering, design, planning, project management and consulting services company. Their strapline ‘Plan Design Enable’ encompasses the breadth of work they tackle.

Atkins had a very distinct graphic legacy which had stagnated over time leading to inappropriate use of assets. This created an inconsistent brand image. I was tasked with consolidating existing graphic assets, to produce a manageable system that could be consistently applied over all communications.

A kaleidoscope of shapes were created to form the basis of all graphic treatments. This approach made application simple and easy to create a consistent look across all touch points. Guidelines were created and rolled out globally.

www.atkinsglobal.co.uk
Designed at Saatchi & Saatchi Design

Redbridge Cycling Centre is a unique facility in South East England which will host national and international events as well as providing a brilliant facility for local residents. Opened by the Mayor of London Boris Johnson the new Redbridge Cycling Centre was billed as the ‘first Olympic legacy venue for 2012 cycling hopefuls.

Working closely with my creative director we devised a new logo and typeface to enhance the visibility of the cycling centre. An organic logo was created that expressed the speed and excitement of the sport it represents, this was then translated in to the logotype.

Cycle centre ‘first 2012 legacy’
Designed at R&D&Co