AnthonyCSmith

Sauza Tequila wanted a new Identity and branding system to bring balance to an overly complex portfolio of brands.

Sauza Tequila is made up of five separate brands and a total of 20 tequila variants, all with different bottles and identities, this led to a disjointed brand look and feel.

Inspired by their pioneering fresh pressed process, (Sauza are the only tequila house to press their agave piñas rather than cook them) we pressed the colour of each sauza variant to create our flexible umbrella brand identity. We called our new brand Casa Sauza, literally meaning ‘the house of Sauza’, both to put all their brands underneath one identity but also to portray their unique family provenance.

Their iconic El Gallo rooster was redrawn to make it more confident and contemporary, which was paired with a contemporary typeface to work with their existing brands.

www.casasauza.com
Designed at Purple Creative

The Ted Hughes Award for New Work in Poetry was created by Poet Laureate, Carol Ann Duffy and the Poetry Society. It’s an award for bold and innovative use of poetry, whether it’s in a blog, a play or a printed collection. To reflect this boldness we used the crow image, by American artist Leonard Baskin, from Ted Hughes’ breakthrough collection of the same name.

As a result of this work DC&Co were commissioned to create the identity for the internationally revered ‘National Poetry Competition’.

“I am delighted with this fantastic design: a powerful contemporary design which is perfect.”
Carol Ann Duffy, Poet Laureate

Carol Ann Duffy launches Ted Hughes award
Designed at DC&Co