AnthonyCSmith

Sightsavers is a large international charity that works to combat blindness in developing countries. It is based in the United Kingdom, with branches in Italy, Republic of Ireland, the United Arab Emirates and the USA.

Sightsavers operates around the world to restore the sight of blind people, to provide medical care for the prevention of blindness, and to promote equal opportunities for disabled people.

Following an extensive re-brand, I developed and created guidelines to enable the brand to be used consistently across all touch points.

www.sightsavers.org
Designed at Saatchi & Saatchi Design

Atkins is a multinational engineering, design, planning, project management and consulting services company. Their strapline ‘Plan Design Enable’ encompasses the breadth of work they tackle.

Atkins had a very distinct graphic legacy which had stagnated over time leading to inappropriate use of assets. This created an inconsistent brand image. I was tasked with consolidating existing graphic assets, to produce a manageable system that could be consistently applied over all communications.

A kaleidoscope of shapes were created to form the basis of all graphic treatments. This approach made application simple and easy to create a consistent look across all touch points. Guidelines were created and rolled out globally.

www.atkinsglobal.co.uk
Designed at Saatchi & Saatchi Design