AnthonyCSmith

Redbridge Cycling Centre is a unique facility in South East England which will host national and international events as well as providing a brilliant facility for local residents. Opened by the Mayor of London Boris Johnson the new Redbridge Cycling Centre was billed as the ‘first Olympic legacy venue for 2012 cycling hopefuls.

Working closely with my creative director we devised a new logo and typeface to enhance the visibility of the cycling centre. An organic logo was created that expressed the speed and excitement of the sport it represents, this was then translated in to the logotype.

Cycle centre ‘first 2012 legacy’
Designed at R&D&Co

Pearson Books and online resources help school children and students learn, teachers to teach and professionals to develop throughout their careers.

Pearson have a vast range of imprints catering for a vast range of needs. Working predominantly in the education sector I have created cover concepts/designs for books that help parents encourage their children to make friends at school to motivational books to help people make the most of their careers.

I designed a new imprint – Prentice Hall Life, the target market were people who want to achieve success in all areas of their life. Under this imprint I designed and artworked ~20 covers.

Designed at R&D&Co